|
||||||
|
||||||
|
There Should Be More to your SEO Consultant Than RankingsThere Should Be More to your SEO Consultant Than RankingsBy David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But... 1. If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term. 2. Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available. 3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store". 4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well. I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors? That's not an SEO challenge; that's a math problem: searches x marketshare = visitors I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic. About the author: David Leonhardt is an SEO consultant http://www.seo-writer.net/freelance/seo-consultant.html and a website marketing consultant: http://www.seo-writer.net/freelance/marketing-consultant.html Pick up a copy of his SEO e-book: http://www.seo-writer.net/books/seo-book.html Circulated by Article Emporium 10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales 1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers' contact information. 2. Use the double-opt rather than single opt-in method to capt... Utilize Those Traffic Exchanges. I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming" Here`s what I say: Ok, the traffic may not be 100% targeted visitors, but somebody, somewh... There Should Be More to your SEO Consultant Than Rankings There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a sin... Build a strong foundation for creating your First Online Identity – Notes for beginners. By Arun Tibrewal (www.arun.info) If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think o... A Day In The Life Of An Affiliate Marketer Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is... ----- THE ART OF PUBLIC SPEAKING ----- Imagine the scene: you're on stage, it's the first night of a Shakespeare play it's a sell out and there's 900 people watching you. It is your turn to speak, you turn to the actor to say your line and suddenly, you realise you don't know it! Not only do you not know it, but you hav... Starting A Home Business: Step 6 Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads. (If you missed the first 5 steps, you can ca... If you are chasing the most informative help concerning bird houses . If you are chasing the most informative help concerning bird houses . Sometimes when you're trying to find superior information relating to bird houses , it will be tricky extricating superior advice from foolish bird houses proposals and guidance so it is wise to recognize ho... How I Got Hundreds Of Links To My Website I finally got my web site to the top of MSN for a very competitive keyword - "free paid surveys". I knew that if you want your website to rank high with the major search engines you must get other web sites link to yours. I was also aware that there are several fr... SEO Advertisting & Pay Per Click PPC Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of cour... Going Beyond Banner Advertising Going Beyond Banner Advertising R.M. Blackledge TheWorkAtHomeBlog.com © Copyright 2005 A major stumbling block for many internet marketing newbies is the false belief that the placement of a banner ad on a web page is all that's required to immed... 8 Ways To Promote Your Affiliate Products Many affiliates fail in affiliate marketing because they limit their marketing strategies to placing referral links in their web sites, distributing links to business sites through multiple emails or posting their links to other web pages. Doing any of these alone would not guarant... How to run a successful link exchange program. Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn't the research, it's the waiting. This article will giv... Five Time Tested & Proven Ways To Promote Your Web Site Five Time Tested & Proven Ways To Promote Your Web Site One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time. What works? Well there ar... Website Ranking Key Words Things to Think About Before You Start Designing I designed a website once for streaming audio, this was the key word I was to use streaming website audio, this sounds like a good key word phrase! When it got onto Google it made number one, wow I thought I should get lots of hits with this? I got a grand total of 0 hits,...
|
|
|||||
|
||||||